How Do I Increase My Business With Social Media?

How do I increase my business with social media? It's a question posed by countless business owners both just starting out, and ones that have been at it for years.

With the constant changing landscape of social media, it can be pretty difficult to know what to post, when to post it, and where. There are so many different "social media gurus" out there that provide generic calendars that tell you what and when you should post. They use stock photos, generic quotes, and do absolutely nothing to help your business stand out from the crowd. Social media isn't one size fits all, and not tailoring your content and strategy to your business and your preferred audience can do more harm and good. No one likes to see generic boring content, and no one wants to be overloaded with sales and mindless promotion of your business. This is a trap that many business owners fall into. They constantly want to push what is on sale and then wonder why they see their engagement take a dive. Social media should be showing off your companies culture, style, and should educate them on the benefits of doing business with you. What makes your business special? Who are the people that work for your business? What is the latest news in your industry? Showing off what makes you you, will do wonders for your organic reach and engagement.

Organic social media isn't built over night. It takes time to build up audiences and gain the trust from your clients and customers. Many people start off strong but other things get in the way. Businesses can't afford not to take social media seriously. People are using social media to research companies before they do business with them more now than ever. If you're not posting consistently or if you aren't posting at all, you're leaving money on the table. The Foundation Marketing can help you build and manage a social media strategy based on your business and your customers needs. Give us a call and see what we can do for you!